Jul 12, 2026Twila Rosenbaum MrBeast's chocolate company Feastables experienced a significant slowdown in growth in 2025, with US sales volume increasing only 13% year-over-year compared to the previous 33% leap. The brand, which sold 8.8 million units in the 52 weeks ending March 2026, faces typical challenges of creator-led startups including reliance on promotional launches and intense competition in the candy market. Despite early impressive performance in major retailers, maintaining repurchase rates is proving difficult. View more
May 15, 2026Twila Rosenbaum MrBeast revealed plans for a membership program at a private advertiser meeting during TV upfronts week. The service aims to be the largest in the world, offering exclusive content, early access, and a charitable component. Meanwhile, the creator is diversifying into food, finance, and mobile services, leveraging his massive reach of 476 million subscribers to compete with traditional entertainment giants. View more
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