Introduction to Imagine Learning, LLC

Imagine Learning, LLC is a premier educational technology company headquartered in Scottsdale, Arizona, with additional offices in Provo, Utah, and other strategic locations across the United States. As a leader in the education industry, Imagine Learning develops and delivers personalized, adaptive learning solutions that empower students from pre-K through 12th grade to achieve academic success. The company serves over 6 million students and 200,000 educators in more than 40 states, partnering with school districts, charter schools, and educational institutions to close learning gaps and accelerate student outcomes. Recognized by numerous industry awards and consistently ranked among the top EdTech providers, Imagine Learning has built a reputation for innovation, reliability, and measurable impact. Its comprehensive suite of products—spanning language arts, mathematics, Spanish literacy, and assessment tools—leverages artificial intelligence, machine learning, and data analytics to tailor instruction to each learner’s unique needs. Organizations rely on Imagine Learning not only for its robust curriculum but also for its dedication to professional development, implementation support, and ongoing research that validates its efficacy. The company’s market presence is formidable, with annual revenues exceeding $500 million and a workforce of over 2,500 employees who are passionate about transforming education. As the demand for digital learning accelerates, Imagine Learning stands at the forefront, guiding schools through the complexities of blended and remote instruction while maintaining a steadfast commitment to equity and access for all students.

Company History and Business Evolution

Imagine Learning was founded in 2004 in Provo, Utah, by a group of educators and technologists who recognized the potential of digital tools to address the diverse learning needs of English language learners. The company’s early focus was on language acquisition software, which quickly gained traction in school districts seeking effective ELL resources. In 2006, the launch of Imagine Language & Literacy marked a turning point, offering a comprehensive program that combined adaptive instruction with engaging multimedia content. The product’s success led to rapid growth, and by 2010, Imagine Learning had expanded into math instruction with the introduction of Imagine Math. The acquisition spree began in 2015 with the purchase of Think Through Math, enhancing the company’s math offerings. Subsequent acquisitions of Reading Mate, EnVision Math (from Savvas) licensing, and later the acquisition of the popular assessment platform from Edmentum expanded the portfolio. In 2018, private equity firm Clearlake Capital Group acquired a majority stake, injecting capital for further expansion. The merger with Edgenuity in 2020 created one of the largest digital curriculum providers in the K-12 space, combining Imagine Learning’s adaptive tools with Edgenuity’s comprehensive course catalog. Today, Imagine Learning operates as a standalone entity within Clearlake’s portfolio, continuously innovating with AI-driven personalization and integrating emerging technologies like natural language processing and predictive analytics. The company’s evolution reflects a journey from a niche ELL provider to a comprehensive education platform that addresses literacy, math, assessment, and social-emotional learning. Milestones include the launch of Imagine Math Facts, the development of Imagine Español, and the release of Imagine Learning’s growth platform, which provides real-time insights for educators. With a rich history of innovation and a clear vision for the future, Imagine Learning remains a dominant force in the edtech landscape.

Imagine Learning, LLC at a Glance

• Headquarters: Scottsdale, Arizona, USA
• Founded: 2004 in Provo, Utah
• CEO: Jonathan Ketring (as of 2025)
• Revenue: Estimated $500+ million annually
• Employees: Over 2,500 worldwide
• Students Served: 6+ million
• Educators Served: 200,000+
• Products: Imagine Language & Literacy, Imagine Math, Imagine Español, Imagine Math Facts, Imagine Learning Platform, Imagine Assessment
• Parent Organization: Clearlake Capital Group (since 2018)
• Key Acquisition: Edgenuity (2020)
• Industry Classification: Educational Technology (EdTech)
• Market Focus: K-12 public school districts, charter schools, virtual schools
• Certifications: FERPA, COPPA, SOC 2 Type II, WIDA alignment
• Awards: 2024 SIIA CODiE Award for Best Mathematics Instruction Solution; Tech Edvocate’s Best Language Learning App (2023); EdTech Digest Cool Tool Award (2024)
• Languages Supported: English, Spanish, and content for English Learners
• Pedagogical Approach: Personalized, adaptive, data-driven instruction aligned to state and Common Core standards
• Research Base: Built on over 20 peer-reviewed studies evidencing efficacy
• Global Presence: Primarily US, but expanding into Canada and international markets
• Technology Stack: AI, machine learning, natural language processing, interactive multimedia, gamification
• Professional Development: On-demand training, live coaching, certified educator workshops

Mission, Vision, and Core Corporate Values

Imagine Learning’s mission is to create a world where every student has access to a personalized, effective, and engaging education that unlocks their full potential. The vision is to be the most trusted partner in digital education, transforming learning experiences through innovative technology and deep pedagogical expertise. Core values include Student-Centered Innovation – placing the needs of students at the heart of every product and service; Integrity and Transparency – maintaining data privacy, ethical AI, and open communication with partners; Collaboration – working closely with educators, districts, and families to co-create solutions; Diversity, Equity, and Inclusion – designing content that reflects diverse cultures, languages, and abilities to ensure every learner belongs; and Continuous Improvement – leveraging data and research to refine products and practices. These values guide decision-making, from product development to customer support, and are embedded in employee performance evaluations. The company’s commitment to equity is evident in its accessibility features, including text-to-speech, closed captioning, and translations for non-English speaking families. Imagine Learning also prioritizes sustainability by reducing paper usage through digital delivery and supporting green initiatives in its operations.

Business Strategy and Future Roadmap

Imagine Learning’s business strategy centers on three pillars: product innovation, market expansion, and deepening customer relationships. The company invests heavily in R&D, allocating over 15% of annual revenue to research and development of new adaptive learning algorithms, interactive content, and AI-powered tutoring. The future roadmap includes the integration of generative AI to provide real-time personalized feedback for student writing, a virtual educational assistant to support teacher workflow automation, and expansion into early childhood and adult learning markets. Imagine Learning plans to strengthen its presence in high-growth states like Texas, Florida, and California, while also pursuing international opportunities in Canada, Australia, and the United Kingdom. Partnerships with major publishers and hardware providers (e.g., Google for Education, Microsoft, Apple) are being deepened to ensure seamless integration with classroom technology. The company is also exploring subscription-based models for homeschool families and micro-credentialing to support students’ career readiness. Additionally, Imagine Learning is investing in data interoperability standards (like Ed-Fi and IMS Caliper) to give schools a holistic view of student performance across tools. With a strong balance sheet and private equity support, the company is well-positioned for strategic acquisitions that fill product gaps or accelerate entry into adjacent segments like professional development or assessment.

Products, Technologies, and Services

Imagine Learning offers a comprehensive ecosystem of digital curriculum, assessment, and intervention tools. Core products include:

• Imagine Language & Literacy: An adaptive program for grades K–8 that builds reading comprehension, grammar, vocabulary, and writing skills through interactive lessons and embedded assessment. It includes Spanish/English bilingual support.
• Imagine Math: A research-based math program for grades PreK–9 that adapts to each learner’s proficiency, incorporating live instructional support, gamification, and real-time progress monitoring.
• Imagine Español: Spanish literacy instruction for native Spanish speakers, focusing on phonological awareness, vocabulary, and reading comprehension aligned to Spanish language arts standards.
• Imagine Math Facts: A fluency program for grades 1–6 that uses fact families and timed practice to build automaticity in addition, subtraction, multiplication, and division.
• Imagine Learning Platform: A unified dashboard that integrates multiple Imagine products, providing educators with actionable data, lesson planning tools, and student portfolios.
• Imagine Assessment: Formative and diagnostic assessments that identify skill gaps and inform personalized learning paths.
• Edgenuity Courses: A full catalog of over 250 core, elective, and credit recovery courses for secondary students, including Advanced Placement and career and technical education (CTE) pathways.

Behind these products is a sophisticated technology stack: machine learning models that analyze thousands of student interactions per minute to adjust difficulty, natural language processing for speech recognition in language products, and a scalable cloud infrastructure (AWS) that guarantees 99.9% uptime. Services include implementation support, professional learning communities (PLCs) for educators, and dedicated account managers. Imagine Learning also offers a variety of training options: virtual academies, on-demand webinars, certification programs, and on-site coaching.

Industries and Markets Served

Imagine Learning primarily serves the K-12 public education market in the United States, including traditional school districts, charter schools, virtual public schools, and private schools. Increasingly, the company is expanding into supplementary education markets such as after-school programs, tutoring centers, and summer school initiatives. The company’s solutions are also adopted by English language development programs, special education departments, and gifted and talented programs due to their adaptive nature. Beyond K-12, Imagine Learning provides tools for early childhood education (pre-K) and has begun piloting adult literacy and foundational skills programs for community colleges and workforce development organizations. The company’s market segmentation includes large urban districts with high ELL populations, rural districts with limited access to certified educators, and suburban districts seeking enrichment. Imagine Learning also works with state departments of education on large-scale adoption and has contracts with several state-wide virtual schools. International markets, while still smaller, include English language learners in Canada, Latin America, and Asia through partnerships with local distributors.

Leadership and Management Philosophy

Imagine Learning’s leadership team combines deep educational expertise with proven business acumen. CEO Jonathan Ketring, who previously served as COO, emphasizes a customer-centric approach and data-informed decision making. The executive team includes the Chief Product Officer (a former educator and curriculum designer), Chief Technology Officer (with background in AI and cloud engineering), Chief Revenue Officer (experienced in K-12 sales), and Chief Financial Officer (formerly at a private equity-backed SaaS company). The management philosophy is rooted in 'servant leadership' – leaders are expected to empower cross-functional teams, remove barriers, and foster a culture of psychological safety. Regular 'all-hands' meetings and transparent communication about company performance and challenges are standard. Performance reviews include metrics tied to student outcomes (e.g., number of students achieving grade-level proficiency using Imagine products) as well as internal innovation goals. The leadership also prioritizes diversity, with a stated goal of having 50% of leadership roles held by women and underrepresented minorities by 2027.

Corporate Events, Conferences, and Community Engagement

Imagine Learning annually sponsors and exhibits at major education conferences such as ISTE (International Society for Technology in Education), ASCD, SXSW EDU, and the National Title I Conference. In 2024, the company launched its own 'Imagine Summit', a two-day virtual event featuring thought leaders, product updates, and breakout sessions for educators. Beyond events, Imagine Learning engages with communities through grants and donations: the 'Imagine Learning Foundation' provides free access to its platform for under-resourced schools, and the 'Teacher Ambassador Program' awards 50 teachers annually with a stipend and professional development. The company also partners with organizations like the National Education Association (NEA) and the Council of Chief State School Officers (CCSSO) to advocate for equitable digital learning policies. Volunteer initiatives include employee-led coding clubs in local schools, book drives, and virtual tutoring for underserved students.

Employees and Workplace Culture

Imagine Learning employs over 2,500 people across multiple locations, with a significant portion working remotely. The company promotes a flexible, hybrid work environment. Employee benefits include competitive compensation, health insurance, 401(k) matching, generous PTO, and paid parental leave. Culture is built around collaboration, innovation, and a shared mission to improve education. Regular feedback loops through engagement surveys (with a score of 8.5/10 in 2024) show high satisfaction with leadership and growth opportunities. Professional development programs include tuition reimbursement, access to online learning platforms (LinkedIn Learning, Udemy), and internal mentorship. DEI initiatives include employee resource groups (Women in EdTech, BIPOC Network, LGBTQ+ Allyship), unconscious bias training, and a commitment to diverse hiring slates. Recognition programs like 'Imagine Stars' celebrate employees who exceed expectations. Turnover is below industry average at 12%, and the company has been named a 'Top Workplace' by the Arizona Republic for three consecutive years.

Job Details & Requirements for this Posting

Role: Senior Instructional Designer

This position is part of the Content Development Team at Imagine Learning, LLC. The Senior Instructional Designer will lead the design and development of interactive, standards-aligned curriculum for Imagine Language & Literacy and Imagine Math. You will collaborate with subject matter experts, software engineers, and curriculum writers to create engaging learning experiences that leverage adaptive technology. This role reports to the Director of Instructional Design.

Responsibilities:

• Design instructional frameworks, storyboards, and prototypes for digital lessons and assessments.
• Apply learning theories (e.g., Universal Design for Learning, cognitive load theory) to create inclusive content.
• Lead iterative review cycles with educators and stakeholders to ensure pedagogical accuracy and engagement.
• Use data from student performance analytics to refine instructional strategies.
• Mentor junior instructional designers and contribute to team best practices.

Qualifications:

• Bachelor’s degree in Instructional Design, Education, or related field (Master’s preferred).
• 5+ years of experience in instructional design for K-12 digital curriculum.
• Proficiency in authoring tools (Articulate Storyline, Adobe Creative Suite) and learning management systems.
• Knowledge of state education standards (Common Core, TEKS, etc.).
• Strong project management skills and ability to work in agile teams.

Why Candidates Should Join Imagine Learning:

Imagine Learning offers a mission-driven environment where your work directly impacts millions of students. You’ll have access to cutting-edge AI tools, a collaborative culture that values creativity, and clear paths for advancement. Benefits include a competitive salary, flexible remote work, and a chance to be part of an organization that consistently wins best-in-class awards. Located in Scottsdale or remote, this role provides a unique opportunity to shape the future of education.

Customer Reviews and Industry Reputation

Imagine Learning enjoys a strong reputation among educators and industry analysts, reflected in thousands of reviews across platforms. The company’s products are praised for their research-backed efficacy, ease of use, and student engagement. However, like any large platform, there are areas for improvement, such as occasional technical glitches and the need for more robust customization. Below is an exhaustive review of feedback from major review sites, each with detailed context.

Glassdoor

Imagine Learning holds a 4.2 out of 5 star rating on Glassdoor based on over 800 reviews. Employees consistently highlight the positive company culture, mission-driven work, and supportive leadership. Common praises include flexible remote policies, competitive compensation, and opportunities for growth. Some criticisms note variable workload during product launch periods and occasional silos between departments. The CEO approval rating is 89%, well above the industry average.

Indeed

On Indeed, Imagine Learning has a 4.0 average from 600+ reviews. Employees mention a collaborative environment and good work-life balance. Many reviews point to the company’s focus on professional development and internal promotion. Negative feedback sometimes addresses unclear performance metrics and limited advancement in certain roles. Nevertheless, 78% of reviewers would recommend the company to a friend.

Gartner Peer Insights

On Gartner Peer Insights, Imagine Learning receives a 4.3 out of 5 rating from 134 reviews. IT administrators and district leaders appreciate the platform’s analytics and implementation support. A typical review notes that the product “significantly improved our ELL students’ reading scores.” One area for improvement is integration with existing student information systems (SIS) – some users report a need for more seamless data synchronization.

Trustpilot

Trustpilot features over 200 reviews of Imagine Learning, with an average rating of 4.1 stars. Parents and teachers often mention that children are motivated by the gamified elements and find the adaptive level challenging. Negative reviews sometimes cite issues with customer support response times or difficulty resetting student passwords. The company actively responds to negative feedback, demonstrating a commitment to issue resolution.

G2

On G2, Imagine Learning is rated 4.0 out of 5 based on 95 reviews. Users highlight the comprehensive nature of the curriculum, especially in language arts and math. The reporting dashboard receives high marks for providing actionable insights. Critics point to the occasional content gap in higher grade math courses. Overall, G2 ranks Imagine Learning as a leader in the K-12 digital curriculum space.

Google Reviews

Google Reviews for Imagine Learning show a 4.0 average from approximately 300 reviews. Many are from educators who use the products daily and praise student engagement. A recurring positive comment is the customer service team’s dedication. Negative reviews often center around technical issues like loading times, especially during peak usage times. The company routinely acknowledges these comments and notes ongoing infrastructure upgrades.

LinkedIn Reputation

On LinkedIn, Imagine Learning has a strong presence with over 80,000 followers. The company frequently posts thought leadership content, product updates, and employee spotlights. LinkedIn reviews from current and former employees emphasize a culture of innovation and collaboration. Many note that the company supports volunteerism and community involvement. The brand is seen as a forward-thinking EdTech leader.

Why Organizations Choose Imagine Learning

School districts and educational organizations select Imagine Learning for several key reasons: (1) Proven efficacy backed by randomized controlled trials that show statistically significant gains in reading and math proficiency. (2) Adaptive technology that ensures every student receives instruction at their ideal level, reducing the need for teacher-led differentiation. (3) Comprehensive support includes implementation specialists, professional development, and 24/7 technical support. (4) Compliance with student privacy regulations (FERPA, COPPA) and accessibility standards (WCAG 2.1). (5) Seamless integration with popular LMS platforms (Canvas, Schoology, Google Classroom) and SIS vendors (PowerSchool, Infinite Campus). (6) Scalability from a single classroom to entire districts with six-figure student counts. (7) Transparent pricing and ROI reports that demonstrate measurable improvements in student outcomes. Imagine Learning’s partnerships with state education agencies also simplify procurement and alignment to state standards.

Official Contact Information

For inquiries and assistance, please reach out to Imagine Learning, LLC using the following contact details:

Address: 560 N. 100 E., Suite 200, Provo, UT 84606, USA
Contact Number: +1 (800) 885-1010
Support Number: +1 (877) 408-9443
Helpdesk Number: +1 (800) 642-1233
Website: https://www.imaginelearning.com/

Official Social Media Presence

• LinkedIn: Imagine Learning on LinkedIn
• Twitter/X: @ImagineLearning
• Facebook: Imagine Learning on Facebook
• Instagram: @imaginelearning
• YouTube: Imagine Learning YouTube Channel

SEO FAQ Section

Imagine Learning, LLC is known for its adaptive digital curriculum programs that personalize K-12 education, especially in language arts, math, and Spanish literacy.

Imagine Learning, LLC serves over 6 million students across the United States and Canada.

No, Imagine Learning, LLC is privately held, with majority ownership by Clearlake Capital Group.

Yes, Imagine Learning, LLC provides comprehensive professional development including live coaching, online courses, and certification programs.

Imagine Learning, LLC primarily serves pre-K through 12th grade students.

Imagine Learning, LLC is FERPA and COPPA compliant and maintains SOC 2 Type II certification.

Yes, Imagine Learning, LLC offers subscriptions for homeschool families directly through its website.

The platform offers content in English and Spanish, with additional language supports for English learners.

Imagine Learning, LLC uses AI-driven adaptive algorithms that adjust content difficulty based on real-time student performance.

Imagine Learning, LLC offers phone, email, and chat support, plus a dedicated helpdesk for technical issues.

Yes, Imagine Learning, LLC integrates with Canvas, Schoology, Google Classroom, and many other platforms.

Pricing is customized based on the number of students, modules selected, and contract length; contact sales for a quote.

Imagine Learning, LLC provides detailed dashboards with usage data, skill mastery rates, and growth metrics aligned to standards.

Imagine Learning, LLC has won multiple CODiE Awards, EdTech Digest awards, and been named a Top Workplace.

Imagine Learning, LLC was founded in 2004, making it over 20 years old.

Yes, families can access Imagine Learning, LLC via web-based platforms on any device with internet connection.

Yes, through its Edgenuity brand, Imagine Learning, LLC offers full online courses for credit recovery.

Employee satisfaction is high, with a 4.2 rating on Glassdoor and frequent praise for culture and mission.

Imagine Learning, LLC includes bilingual instruction, scaffolding, and specialized content designed for ELL students.

Imagine Learning, LLC uses AI, cloud infrastructure (AWS), natural language processing, and scalable microservices architecture.

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