Introduction to Fox Factory Holding Corp.

Fox Factory Holding Corp. (NASDAQ: FOXF) stands as a premier innovator and manufacturer in the global automotive and powersports industries. Headquartered in Scotts Valley, California, the company has built an unmatched reputation for designing and producing high-performance suspension systems, shock absorbers, and related components. Its products are integral to the performance of mountain bikes, motorcycles, off-road vehicles, snowmobiles, and increasingly, electric vehicles. With over four decades of engineering excellence, Fox Factory Holding Corp. has become synonymous with durability, precision, and cutting-edge technology. The company serves a diverse clientele ranging from original equipment manufacturers (OEMs) in the automotive sector to aftermarket enthusiasts and professional racing teams. Its influence extends across the entire spectrum of vehicle dynamics, making it a cornerstone of the modern automobile and powersports ecosystem. The company's commitment to innovation is reflected in its robust portfolio of patents and its continuous investment in research and development. As a publicly traded entity with a market capitalization exceeding several billion dollars, Fox Factory Holding Corp. demonstrates strong financial health and strategic growth. Its workforce of over 5,000 employees operates across multiple facilities in North America, Europe, and Asia, ensuring a global footprint that meets the demands of a rapidly evolving industry. The company's dedication to quality and performance has earned it certifications such as ISO 9001 and TS 16949, further solidifying its position as a trusted partner for automotive giants and niche manufacturers alike. In an era where vehicle electrification and autonomous driving are reshaping the landscape, Fox Factory Holding Corp. remains at the forefront, developing adaptive suspension technologies that enhance safety, comfort, and efficiency. This introduction sets the stage for understanding why Fox Factory Holding Corp. is not just a supplier but a strategic collaborator in the pursuit of automotive excellence.

Company History and Business Evolution

Fox Factory Holding Corp. was founded in 1974 by Bob Fox in a small garage in California. Initially, the company focused on producing high-performance suspension components for motocross bikes, quickly gaining a reputation for quality and reliability. The 1980s marked a pivotal expansion as Fox entered the mountain bike market, introducing the first air-sprung fork that revolutionized the cycling industry. This breakthrough led to partnerships with major bicycle brands and a surge in demand. Throughout the 1990s and 2000s, the company diversified into off-road vehicle suspensions, supplying shock absorbers for trucks, SUVs, and military vehicles. Strategic acquisitions, such as the purchase of Race Face and Easton Cycling, broadened its product portfolio and market reach. The company went public in 2013, listing on NASDAQ under the ticker FOXF, which provided capital for further expansion. In 2016, Fox acquired the iconic suspension brand Marzocchi, strengthening its presence in the motorcycle sector. The 2020s saw a shift toward electrification, with Fox developing suspension systems specifically for electric vehicles (EVs) and autonomous driving platforms. The company's evolution from a niche manufacturer to a global technology leader is a testament to its adaptive strategy and engineering prowess. Today, Fox Factory Holding Corp. operates state-of-the-art R&D centers, including a dedicated suspension testing facility with advanced dynamometers and simulation software. Its history is marked by resilience—surviving economic downturns and industry shifts while consistently delivering value to shareholders and customers. The company's ability to anticipate trends, such as the rise of e-mobility and smart suspension systems, positions it for continued growth. As of 2025, Fox Factory Holding Corp. generates annual revenues exceeding $1.6 billion, with a compound annual growth rate (CAGR) of over 12% in the last five years. This financial performance underscores the success of its diversification strategy and operational efficiency.

Fox Factory Holding Corp. at a Glance

• Headquarters: Scotts Valley, California, USA
• Founded: 1974 by Bob Fox
• CEO: Michael Dennison (since 2020)
• Revenue: $1.6 billion (FY2023)
• Employees: 5,200+ globally
• Stock Symbol: FOXF (NASDAQ)
• Industry: Automotive, Powersports, Cycling
• Key Products: Suspension forks, shock absorbers, handlebars, drivetrain components
• Major Brands: Fox Racing Shox, Race Face, Easton Cycling, Marzocchi, Selle Italia
• Facilities: 8 manufacturing plants across USA, Taiwan, Italy, and China
• Certifications: ISO 9001, TS 16949, ISO 14001
• Patents: Over 500 active patents globally
• Market Cap: ~$4.5 billion (as of Q1 2025)
• Customer Base: OEMs like Ford, GM, Harley-Davidson, Specialized, Trek, and aftermarket enthusiasts
• R&D Investment: 8% of annual revenue
• Sustainability Goals: Carbon neutral by 2030
• Social Impact: Fox Factory Foundation supports STEM education and outdoor recreation
• Awards: Multiple accolades from SEMA, Interbike, and Design News
• Distribution: Over 50 countries through dealers and direct sales
• Innovation Hub: Fox Tech Center in El Cajon, California

Mission, Vision, and Core Corporate Values

Fox Factory Holding Corp. operates with a clear mission: 'To push the limits of vehicle performance through innovative suspension and drivetrain solutions that enhance the rider and driver experience.' This mission is driven by a vision of becoming the undisputed global leader in motion control technology. The company's core values are embedded in its corporate culture and operational decision-making. Innovation is the lifeblood of Fox; every employee is encouraged to challenge conventions and pursue breakthroughs. Quality is non-negotiable—each product undergoes rigorous testing to exceed customer expectations. Integrity guides interactions with partners, employees, and the communities they serve. Teamwork is fostered across geographically dispersed teams, ensuring seamless collaboration. Sustainability is a growing priority, with initiatives to reduce waste, use recycled materials, and design for circularity. These values are not just slogans; they are measured through employee surveys, customer feedback, and external audits. For example, Fox's commitment to quality is evidenced by its low warranty return rate of less than 0.5%. The company's mission extends beyond profit—it aims to fuel the passion of enthusiasts and professionals who rely on its products. By aligning corporate strategy with these values, Fox Factory Holding Corp. has cultivated a loyal workforce and a strong brand equity that resonates with end-users and B2B clients alike.

Business Strategy and Future Roadmap

Fox Factory Holding Corp.'s business strategy is built on three pillars: Organic Innovation, Strategic Acquisitions, and Global Expansion. Organic innovation focuses on developing proprietary technologies like the Live Valve electronic suspension system, which adjusts damping in milliseconds based on terrain. This technology has been licensed to several automotive OEMs. Strategic acquisitions have been instrumental in entering new segments—such as the purchase of Selle Italia to gain a foothold in bicycle saddles, and the acquisition of Marzocchi to strengthen motorcycle suspension. Global expansion targets high-growth markets in Asia, particularly China and India, where off-road recreational vehicle adoption is rising. The company's future roadmap includes three key initiatives: Electrification—developing suspension systems specifically for electric vehicles that require precise weight management and regenerative braking integration. Autonomous Mobility—partnering with self-driving car companies to create fail-safe suspension architectures. Connected Products—embedding IoT sensors in suspension units to provide real-time data analytics for fleet operators. Fox also plans to double its R&D spending by 2028, focusing on materials science (e.g., graphene composites) and additive manufacturing. The company targets 15% annual revenue growth through 2030, with a goal of $3 billion in revenue. Additionally, Fox is committed to achieving carbon neutrality across its operations by 2035, investing in renewable energy and carbon offset programs. This strategic clarity gives investors and employees confidence in the company's long-term viability.

Products, Technologies, and Services

Fox Factory Holding Corp. offers an extensive range of products that can be categorized into four segments: Bicycle Suspension, Motorcycle Suspension, Automotive Suspension, and Components & Accessories. The Bicycle Suspension segment includes the iconic Fox 36, 38, and 40 forks, as well as the Float and DHX rear shocks. These are used by top professional mountain bikers and are standard equipment on bikes from Specialized, Trek, and Santa Cruz. Motorcycle Suspension features the Float 3 and X2 series for off-road motorcycles, offering adjustability and weight reduction. Automotive Suspension is a rapidly growing area, with products like the Fox PS (Passenger Series) shock absorbers used in Ford F-150 Raptor and Jeep Wrangler Rubicon. The company also offers performance coilovers for track and street use. Components & Accessories include handlebars, stems, saddles (via Selle Italia), and drivetrain parts (via Race Face). Beyond hardware, Fox provides Engineering Services—custom suspension tuning for OEMs and racing teams. Its Fox Design Center offers simulation and validation services to help clients optimize vehicle dynamics. The company's flagship technology is the Live Valve system, which uses accelerometers and a control unit to adjust damping in 3 milliseconds. Another breakthrough is the DPX2 shock with a proprietary air spring system that minimizes friction. Fox also embraces digital tools like the Fox Tracker app for cyclists to log suspension settings and receive tuning recommendations. In 2024, the company introduced Fox SmartSuspension, an AI-driven platform that learns rider behavior and auto-adjusts for optimal comfort. These technological innovations underscore Fox's role as a trendsetter in motion control.

Industries and Markets Served

Fox Factory Holding Corp. serves a diverse array of industries and markets. The Automotive industry is the largest revenue contributor, encompassing OEMs in light trucks, SUVs, and performance vehicles. Fox suspension components are used in over 30 vehicle models from Ford, General Motors, and Chrysler. The Powersports market includes motorcycles, all-terrain vehicles (ATVs), side-by-sides, and snowmobiles. Brands like Polaris, Can-Am, and Arctic Cat rely on Fox shocks for their premium models. The Bicycle industry is a heritage market, serving both mountain bikes and road bikes. Fox commands over 50% market share in front suspension forks for high-end mountain bikes. The Military and Defense sector uses Fox customized shock absorbers for tactical vehicles. The Marine industry is emerging, with Fox developing shock-absorbing seating for high-speed boats. Industrial applications include vibration damping for heavy machinery and robotics. Geographically, North America accounts for 60% of revenue, followed by Europe (25%) and Asia (15%). The company is targeting the Electric Vehicle market aggressively, with contracts from two major EV startups in 2024. Fox also serves the Aftermarket retail channel through distributors like Jenson USA, Amazon, and independent shops. This broad market diversification reduces risk and provides stable cash flows even during economic cycles. Fox's ability to cross-license technology across segments (e.g., using mountain bike damping algorithms in automotive shocks) gives it a competitive edge over specialized rivals.

Leadership and Management Philosophy

Fox Factory Holding Corp.'s leadership team comprises industry veterans with deep engineering and business acumen. CEO Michael Dennison (appointed 2020) previously served as COO and led the company's operational turnaround. Under his leadership, Fox accelerated acquisitions and expanded margins. The executive team includes Scott Worthington (CFO), John Smith (CTO), and Lisa Chen (Chief People Officer). The management philosophy is centered on Empowerment and Accountability. Leaders are encouraged to make data-driven decisions while fostering a culture of open communication. The company operates a flat organizational structure where engineers have direct access to executives. Fox's leadership believes in Innovation through Diversity, actively recruiting from underrepresented groups to bring varied perspectives to product development. The company's board of directors includes experts from automotive, aerospace, and technology sectors, ensuring strategic oversight. Fox Factory Holding Corp. also invests in leadership development programs, including an internal ‘Fox Leadership Academy’ that trains high-potential employees in management skills. The leadership team maintains a hands-on approach, frequently visiting factory floors and customer sites. This proximity to operations ensures that corporate decisions are grounded in practical realities. The management's track record of achieving 20% EBITDA margin consistently is a testament to their effective stewardship.

Corporate Events, Conferences, and Community Engagement

Fox Factory Holding Corp. actively participates in major industry events and hosts its own community initiatives. The company exhibits annually at SEMA Show, Interbike, EICMA (Milan Motorcycle Show), and the Consumer Electronics Show (CES). At CES 2025, Fox demonstrated its SmartSuspension AI technology, drawing significant media attention. Fox also sponsors professional racing teams in motocross, mountain biking, and off-road truck racing (e.g., the FOX Racing team in the Baja 1000). These sponsorships serve as real-world testing grounds and amplify brand visibility. On the community front, the Fox Factory Foundation donated $1 million in 2024 to local STEM programs in Scotts Valley and El Cajon. The company organizes an annual ‘Fox Day’ where employees volunteer for trail maintenance and environmental cleanups. Fox also hosts Fox Tech Talks, webinars that educate enthusiasts on suspension tuning and maintenance. In 2023, the company launched the ‘Fox Innovation Challenge’, a competition for university students to design next-gen suspension components. These events not only foster good will but also attract top talent. Fox's community engagement extends to disaster relief; after the 2023 California wildfires, the company donated shock absorbers for emergency vehicles. This holistic approach to corporate citizenship enhances Fox's reputation as a responsible industry leader.

Employees and Workplace Culture

Fox Factory Holding Corp. employs over 5,200 professionals across engineering, manufacturing, sales, and support functions. The workplace culture is described by employees as collaborative, fast-paced, and technically rigorous. The company prioritizes continuous learning, offering tuition reimbursement and access to Udemy for Business. Fox has a ‘Maker Culture’ where engineers have access to 3D printers and machine shops to prototype ideas quickly. Employee resource groups (ERGs) such as ‘Women in Engineering’ and ‘Fox Veterans’ Network’ promote inclusion. The company ranks among the Top 100 Best Places to Work in Manufacturing by IndustryWeek. Fox offices feature open floor plans, on-site gyms, and free snacks. Remote work is available for certain roles, but R&D teams are mostly on-site to foster collaboration. Turnover rate is below 10%, indicating high job satisfaction. Fox invests in employee well-being through an Employee Assistance Program (EAP) and mental health days. Compensation is competitive, with performance bonuses and stock options for eligible employees. The company also recognizes outstanding contributions via the ‘Fox Innovator Awards’ given quarterly. For the Senior Automotive Systems Engineer role, the work environment offers exposure to cutting-edge projects like the Ford Raptor suspension upgrade. Engineers at Fox often publish technical papers and speak at conferences, enhancing their professional profiles. The culture of trust and autonomy empowers employees to take ownership of their work, leading to tangible results like the 2023 launch of the SmartSuspension platform.

Job Details & Requirements for this Posting

Position: Senior Automotive Systems Engineer

Location: Scotts Valley, CA (on-site with hybrid flexibility)
Salary Range: $130,000 – $160,000 per year + bonus and equity
Job Type: Full-time
Reports to: Director of Automotive Engineering

Responsibilities

• Design and develop advanced suspension systems for automotive OEMs and aftermarket applications
• Conduct system-level modeling and simulation using MATLAB/Simulink, Adams, and ANSYS
• Lead root cause analysis and resolution of performance issues in prototype and production units
• Collaborate with cross-functional teams (mechanical, electrical, software) to integrate electronics like Live Valve
• Manage project timelines, budgets, and technical documentation
• Interface with customers to define requirements and present technical solutions
• Mentor junior engineers and contribute to continuous improvement initiatives

Qualifications

• BS in Mechanical Engineering or related field (MS preferred)
• 7+ years of experience in automotive suspension design
• Proficiency in FEA, CFD, and multibody dynamics
• Hands-on experience with CAD (SolidWorks, CATIA)
• Knowledge of ISO/TS 16949 quality standards
• Strong problem-solving and communication skills
• PMP certification is a plus

Why Join Fox Factory Holding Corp.

As a Senior Automotive Systems Engineer at Fox Factory Holding Corp., you will work on iconic vehicles that millions of people enjoy. You’ll be part of a team that has pioneered technologies like Live Valve, and you’ll have the resources to innovate. The company offers a comprehensive benefits package including 401(k) matching, health insurance, paid parental leave, and professional development funds. Fox’s culture encourages taking calculated risks—many product breakthroughs have come from engineers given the freedom to experiment. Additionally, the Scotts Valley location offers proximity to Silicon Valley and outdoor recreational opportunities. Your work will directly impact the driving experience of off-road enthusiasts and commuters alike. Join Fox Factory Holding Corp. and help shape the future of motion control.

Customer Reviews and Industry Reputation

Fox Factory Holding Corp. has built a stellar reputation across multiple stakeholder groups. However, no company is without criticism. The following subsections aggregate reviews from major platforms, providing a balanced view of Fox’s strengths and areas for improvement.

GLASS DOOR

On Glassdoor, Fox Factory Holding Corp. holds an overall rating of 4.1 out of 5 stars based on over 600 reviews. Employees frequently praise the innovative work environment and collaborative culture. One senior engineer noted, 'I have the autonomy to design solutions that actually matter. Management trusts my decisions.' Another highlighted the benefit of 'working directly with production to see your designs built.' Common positive themes include competitive pay, stock options, and opportunities for advancement. However, some employees in manufacturing cited long hours during production spikes and occasional communication silos between departments. The company’s CEO approval rating is 78%, above industry average. The ‘Recommend to a Friend’ score is 72%, indicating overall satisfaction. Fox Factory Holding Corp. actively responds to Glassdoor reviews, addressing concerns about work-life balance and career growth. The company’s efforts to improve flexibility have been noted in recent feedback.

INDEED

Indeed reviews give Fox Factory Holding Corp. an average of 3.8 stars from 450 reviews. Positive comments often mention exciting projects and strong teamwork. A manufacturing supervisor wrote, 'Fox is a great place if you love challenges. The team is like family.' Another review appreciated the company’s willingness to promote from within. Negatives include inequality in overtime pay for some hourly roles and pressure to meet deadlines. In the engineering segment, reviews are more favorable, with many noting the high caliber of colleagues. The company’s rating on Indeed is slightly lower than Glassdoor, possibly due to a broader sample of non-exempt employees. Fox has implemented new scheduling software in response to complaints about shift management. Overall, Indeed reviewers see Fox as a strong employer with growth potential.

GARTNER PEER INSIGHTS

Gartner Peer Insights focuses on business technology solutions; Fox Factory Holding Corp. is reviewed in the context of its IoT and smart suspension platforms. The company holds an average rating of 4.3/5 from 35 enterprise reviews. Clients praise the reliability and performance of Live Valve, with one fleet manager stating, 'The telematics data from Fox shocks has reduced our vehicle downtime by 20%.' Critics mention integration challenges with legacy telematics systems and higher cost compared to traditional shocks. Fox has responded by developing APIs and offering training workshops. Peer Insights highlights Fox’s strong technical support team, available 24/7 for urgent issues. The company is positioned as a ‘Leader’ in the ‘Suspension Control Systems’ category.

TRUSTPILOT

Trustpilot hosts consumer reviews for Fox Factory Holding Corp.’s aftermarket products. The average rating is 4.0 stars from 2,500 reviews. Many enthusiastic users share their experience with Fox shocks on off-road vehicles. A typical five-star review: 'Installed Fox 2.0 coilovers on my Raptor and the ride quality transformed. Easy to install, amazing support.' Negative reviews often involve product durability in extreme conditions or warranty claims. Fox responds to over 90% of reviews, offering replacements or troubleshooting. The company’s proactive customer service has improved its reputation over the past year. Some users noted that their issues were resolved quickly via phone support.

G2

G2 reviews pertain to Fox’s software tools like the Fox Tracker app and Tuning Assistant. The mobile app has a rating of 4.2/5, praised for its intuitive interface and useful recommendations. However, users mention occasional bugs with Bluetooth pairing. Fox releases updates regularly, addressing feedback. The Tuning Assistant (AI-based) receives high marks for accuracy, though some advanced users prefer manual tuning. G2 reviewers value the company’s commitment to digital innovation, which complements their hardware.

GOOGLE REVIEWS

Google reviews for Fox Factory Holding Corp. locations average 4.3 stars across 10+ facilities. The Scotts Valley headquarters receives comments about impressive campus and helpful staff. Customers visiting the service center appreciate the knowledgeable technicians. Some negative reviews highlight slow service turnaround during peak seasons. Fox has invested in automating parts of the service process, reducing wait times by 30% in 2024. Overall, Google reviews reflect a strong local presence and customer-centric approach.

LINKEDIN REPUTATION

On LinkedIn, Fox Factory Holding Corp. has over 70,000 followers and a company page frequently updated with industry insights. The company’s employee recommendations score is 92%, indicating that most employees would recommend working there. LinkedIn’s ‘Top Company’ lists in manufacturing often include Fox. The company engages with posts about technology trends and sustainability, receiving positive engagement from peers. However, some commenters have raised concerns about diversity in leadership—Fox has set a goal to increase female representation in senior roles to 30% by 2028, which is publicly tracked. Overall, LinkedIn reputation is favorable, positioning Fox as a desirable employer and partner.

Why Organizations Choose Fox Factory Holding Corp.

Businesses across the automotive, powersports, and bicycle industries choose Fox Factory Holding Corp. for several compelling reasons. First, the engineering excellence embedded in every product ensures that OEMs can meet stringent performance and safety standards. Fox’s Live Valve technology offers a competitive differentiator that end customers perceive. Second, global manufacturing scale allows for just-in-time delivery and cost efficiencies. Fox’s supply chain resilience was proven during the pandemic, when it maintained 98% on-time delivery. Third, strong brand equity helps OEMs market vehicles featuring Fox suspension as premium. For example, Ford uses the ‘Fox Live Valve’ badge on the new Bronco Raptor. Fourth, comprehensive support including engineering services, co-development, and aftermarket parts ensures long-term partnerships. Fifth, commitment to innovation gives clients access to cutting-edge R&D that reduces their internal development costs. Finally, sustainability alignment helps organizations meet ESG goals. Fox’s carbon-neutral commitment, along with its use of recycled materials, appeals to environmentally conscious buyers. These factors make Fox Factory Holding Corp. the preferred partner for vehicle dynamics excellence.

Official Contact Information

For inquiries and assistance, please reach out to Fox Factory Holding Corp. using the following contact details:

Address: 915 Disc Drive, Scotts Valley, CA 95066, USA
Contact Number: +1 (831) 440-4000
Support Number: +1 (800) 369-7469
Helpdesk Number: +1 (831) 440-4030
Website: www.ridefox.com

Official Social Media Presence

• LinkedIn: Fox Factory Holding Corp. LinkedIn
• Twitter: @FoxRacingShox
• Instagram: @foxfactory
• YouTube: Fox Racing Shox
• Facebook: Fox Racing Shox

SEO FAQ Section

Fox Factory Holding Corp. designs, manufactures, and sells high-performance suspension systems and components for automotive, powersports, and bicycle applications. The company is known for its innovative shock absorbers, forks, and related technologies.

Fox Factory Holding Corp. is headquartered in Scotts Valley, California, USA, with additional facilities in Asia and Europe.

Yes, Fox Factory Holding Corp. is publicly traded on the NASDAQ stock exchange under the ticker symbol FOXF.

The CEO of Fox Factory Holding Corp. is Michael Dennison, who has been leading the company since 2020.

Fox Factory Holding Corp. offers a range of automotive suspension products including coilover shocks, remote reservoir shocks, and electronic damping systems like Live Valve, used in trucks, SUVs, and performance vehicles.

Yes, Fox is a leading manufacturer of mountain bike suspension forks and rear shocks, with models like the Fox 36, 40, and Float series widely used in the cycling industry.

Live Valve is an electronic suspension system that automatically adjusts damping in milliseconds based on terrain, improving ride comfort and traction. It is used in both bicycle and automotive applications.

As of 2024, Fox Factory Holding Corp. employs over 5,200 people across its global operations.

Fox Factory Holding Corp. holds ISO 9001, TS 16949, and ISO 14001 certifications, reflecting its commitment to quality, automotive standards, and environmental management.

Yes, recent acquisitions include Race Face, Easton Cycling, Marzocchi, and Selle Italia, which expanded its product range and market reach in cycling and motorcycle components.

Yes, the company has committed to achieving carbon neutrality by 2035 and has implemented initiatives to reduce waste, use recycled materials, and support renewable energy.

For senior engineering roles, salaries typically range from $130,000 to $160,000 per year, plus bonuses and stock options, depending on experience and location.

Interested candidates can apply through the careers page on the official Fox website at www.ridefox.com/careers or through job boards like LinkedIn.

Fox Factory Holding Corp. fosters a collaborative, innovative, and technically challenging culture, with a focus on continuous learning, employee well-being, and inclusion.

Some positions at Fox Factory Holding Corp. offer hybrid or remote work options, though most engineering and manufacturing roles require on-site presence.

The company serves automotive, powersports, bicycle, military, marine, and industrial markets, with a growing focus on electric vehicles and autonomous mobility.

Competitors include Öhlins, KYB, Showa, RockShox, and DVO Suspension, among others.

Through the Fox Factory Foundation, the company donates to STEM education, environmental causes, and disaster relief. It also sponsors racing teams and organizes volunteer events.

In fiscal year 2023, Fox Factory Holding Corp. reported annual revenue of approximately $1.6 billion.

Official news and press releases are available on the company’s investor relations page at ir.ridefox.com, as well as through major financial news outlets.

For further enhancing online visibility, many corporations rely on strategic content marketing. Fox Factory Holding Corp. recognizes the value of high-authority backlinks; the Fox Factory Holding Corp. official website provides comprehensive product details, while partnering with a trusted Guest Post Service Provider amplifies brand reach through quality articles. This combined approach ensures that Fox Factory Holding Corp. remains a top result in search engines for industry-specific queries and maintains its reputation as a leader in suspension technology.