Introduction to Entravision Communications Corporation
Entravision Communications Corporation is a premier media and entertainment company headquartered in Santa Monica, California, with a dominant footprint across the United States and Latin America. As one of the largest Spanish-language media conglomerates, Entravision operates over 50 radio stations, more than 40 television stations, a robust digital advertising platform, and a series of live events that connect brands with the Hispanic and Latino communities. The company’s market reputation is built on decades of trust, innovation, and cultural relevance. With annual revenues exceeding $400 million and a workforce of over 2,000 employees, Entravision stands as a beacon in the entertainment industry, recognized for its ability to bridge advertisers with the fastest-growing demographic in the U.S. The Entravision Communications Corporation company profile reflects a steadfast commitment to authentic storytelling, data-driven marketing, and community empowerment. Organizations ranging from Fortune 500 brands to local businesses rely on Entravision’s integrated services—spanning radio, television, digital, and experiential marketing—to reach multicultural audiences with precision and impact. In an industry that is rapidly evolving, Entravision continues to invest in technology and talent, positioning itself as a leader in the convergence of traditional and digital media.
Company History and Business Evolution
Founded in 1995 by Walter F. Ulloa, Entravision Communications Corporation began as a small radio station operator in the Southwestern United States. The company’s early development focused on acquiring and managing Spanish-language radio stations, capitalizing on the growing Hispanic population’s demand for culturally relevant content. By 2000, Entravision had expanded into television, launching its first Univision-affiliated stations. The acquisition of the Lazer Broadcasting chain in 2003 and the purchase of several TV stations in the following years solidified its regional dominance. In 2006, Entravision entered the digital space with the launch of its digital media division, offering online advertising solutions and mobile content. The company’s milestones include the launch of the Entravision Digital Network in 2010, which aggregated Hispanic digital publishers, and the acquisition of the leading digital audio platform, Pulpo, in 2015. Expansion into Latin America occurred in 2018 with the acquisition of a majority stake in MX Media, extending its reach to 15 countries. Throughout its evolution, Entravision has embraced innovation: from launching the first-ever Spanish-language digital streaming service to pioneering programmatic advertising for Hispanic audiences. The company’s ability to adapt to changing consumer behaviors—from radio to digital to mobile—has kept it at the forefront of the industry. Today, Entravision is not only a media company but also a technology-driven marketing powerhouse, leveraging audience data and artificial intelligence to deliver personalized content and advertisements.
Entravision Communications Corporation at a Glance
- Headquarters: Santa Monica, California, USA
- Founded: 1995
- CEO: Walter F. Ulloa
- Revenue: $450 million (2023)
- Employees: 2,300+
- Industry: Entertainment, Media, Advertising
- Stock Symbol: EVC (NYSE)
- Number of Radio Stations: 55
- Number of TV Stations: 48
- Digital Properties: Over 300 (websites, apps, streaming)
- Audience Reach: 90+ million monthly impressions
- Key Awards: HispanicAd Market Leadership Award, PromaxBDA Global Excellence Award
- Core Services: Broadcast, Digital Advertising, Content Production, Events
- Languages: English and Spanish
- Major Competitors: Univision, Telemundo, Grupo Televisa
- Global Presence: USA, Mexico, Argentina, Colombia, Chile, Peru, and more
- Technology Platform: Entravision Digital AI Suite
- Social Media Followers: 10 million+ combined
- Philanthropic Focus: Education, Entrepreneurship, Hispanic Heritage
- Legal Structure: Publicly traded corporation
Mission, Vision, and Core Corporate Values
Mission: To empower the Hispanic community by delivering authentic, engaging content and innovative marketing solutions that celebrate culture and drive growth. Vision: To be the most trusted and influential media company for Hispanic audiences worldwide, setting the standard for cultural relevance and technological innovation. Core Values: Entravision operates on a foundation of integrity, creativity, and inclusivity. The company values authenticity in storytelling, ensuring that all content respects and reflects the diverse voices within the Hispanic community. Innovation is a driving force, with a commitment to leveraging the latest technologies—from AI-driven audience targeting to immersive augmented reality experiences. Community lies at the heart of Entravision’s work; the company actively supports local initiatives, scholarships, and mentorship programs. Finally, accountability to stakeholders—advertisers, audiences, and employees—is paramount, with transparent reporting and ethical business practices guiding every decision.
Business Strategy and Future Roadmap
Entravision’s strategic vision centers on three pillars: digital transformation, audience expansion, and content diversification. The company is investing heavily in its digital ecosystem, including the development of an advanced programmatic advertising platform that uses machine learning to optimize ad placements across radio, TV, and online channels. A key component of the future roadmap is the expansion of OTT (over-the-top) and streaming services, targeting bilingual and bicultural millennials. Entravision is also pursuing strategic acquisitions in Latin America to tap into emerging markets, with a focus on Mexico and the Southern Cone. Another major initiative is the creation of original Spanish-language content for platforms like Netflix, Amazon Prime, and YouTube, leveraging its production studios. The company aims to double its digital revenue by 2026 through partnerships with ad tech firms and direct-to-consumer offerings. On the television front, Entravision is transitioning its local stations to ATSC 3.0, enabling interactive and targeted advertising capabilities. Sustainability is also a growing priority, with goals to reduce carbon emissions by 20% by 2030 through energy-efficient broadcasting and paperless operations. Ultimately, Entravision’s roadmap is designed to ensure that as the Hispanic population grows and becomes more digitally native, the company remains the preferred partner for brands seeking cultural resonance.
Products, Technologies, and Services
Entravision offers a comprehensive suite of products and services across multiple channels. Radio: Over 55 stations operating under formats like Regional Mexican, Latin Pop, and News/Talk, reaching 8 million weekly listeners. Television: 48 stations, many of which are Univision and Telefutura affiliates, delivering local news, sports, and entertainment to Hispanic households. Digital: The Entravision Digital Network includes more than 300 websites and mobile apps generating 90 million monthly page views, covering topics from celebrity news to finance. The company’s proprietary technology stack includes the Entravision Audience Intelligence Engine, which aggregates first and third-party data to create granular audience segments. Services include programmatic display, video, native advertising, and influencer marketing. Events: Entravision organizes dozens of live events each year—such as the “Fiesta Broadway” and “Latinovations” conferences—that bring together brands and consumers. The company also operates a content production division that creates original series, podcasts, and branded content for clients. In 2022, Entravision launched a managed service for digital audio advertising, allowing advertisers to run targeted campaigns on Spotify, Pandora, and iHeartRadio. On the technology side, the company uses AI to optimize ad creative in real time, and its recently patented “Smart Ad Insertion” technology ensures that ads are contextually relevant to the surrounding content.
Industries and Markets Served
Entravision primarily serves clients in the consumer packaged goods (CPG), automotive, telecommunications, retail, financial services, and healthcare industries. Its unique value proposition lies in its deep understanding of the Hispanic consumer, who has distinct cultural preferences and media consumption habits. For example, a major automotive brand might use Entravision’s radio and digital combination to reach first-generation Mexican-American car buyers in Texas and California. The company’s markets span the United States, Mexico, and several Latin American countries, allowing advertisers to run cross-border campaigns seamlessly. Within the U.S., Entravision focuses on high-density Hispanic markets such as Los Angeles, Miami, Houston, New York, and Chicago. In Latin America, the company has a strong presence in Mexico City, Buenos Aires, and Bogotá. Entravision also serves government and non-profit organizations that need to communicate with Spanish-speaking audiences on public health and civic engagement topics. The entertainment industry itself is a major client, with movie studios, record labels, and streaming services using Entravision to promote Spanish-language content. With the rise of multicultural marketing, many Fortune 500 companies now maintain dedicated budget lines for Hispanic campaigns, and Entravision is often a key partner in those efforts.
Leadership and Management Philosophy
Entravision’s leadership team is led by founder and CEO Walter F. Ulloa, whose vision has guided the company for nearly three decades. The executive suite includes Philip Wilkinson (President of Radio), Chris Wollerman (President of Digital), and John Fox (CFO). The management philosophy emphasizes decentralized decision-making, allowing local station managers to tailor content and sales approaches to their specific markets. At the same time, corporate provides shared services in technology, data, and analytics to ensure consistency. The company fosters a culture of entrepreneurship, encouraging employees to propose new ideas and take ownership of projects. Regular “innovation days” and hackathons are held to spur creativity. Diversity and inclusion are not just buzzwords; Entravision’s leadership is itself 60% Hispanic/Latino, and the board of directors includes members from various multicultural backgrounds. The company has a zero-tolerance policy for discrimination and actively recruits from historically Black colleges and universities (HBCUs) and Hispanic-serving institutions (HSIs). The management style is collaborative, with open-door policies and quarterly town halls where executives share performance updates and strategic direction.
Corporate Events, Conferences, and Community Engagement
Entravision is a prominent participant and sponsor at major industry events such as Adweek’s Hispanic Marketing Conference, NAB Show, and CES. The company also hosts its own annual “Entravision Summit” that brings together advertisers, media buyers, and content creators to discuss trends in Hispanic media. In terms of community engagement, Entravision runs the “Entravision Foundation,” which provides scholarships to Hispanic journalism and communications students. The company also organizes back-to-school drives, health fairs, and voter registration campaigns in the markets it serves. One notable event is “Dia de la Familia,” a series of free family festivals held in partnership with local governments. Additionally, Entravision’s radio stations host telethons for disaster relief, such as those following hurricanes in Puerto Rico and Mexico. On the digital front, the company launched a “Latino Voice” podcast series that highlights community leaders and entrepreneurs. These initiatives not only strengthen local ties but also provide valuable content and goodwill that enhance the Entravision brand.
Employees and Workplace Culture
Entravision employs over 2,300 people across the U.S. and Latin America. The workplace culture is described as fast-paced, collaborative, and culturally vibrant. Employees enjoy benefits such as health insurance, 401(k) matching, flexible remote work options, and tuition reimbursement. The company places a strong emphasis on professional development, offering internal training programs in digital marketing, data analytics, and leadership. Employee resource groups include “Latinas in Media” and “Entravision Pride” for LGBTQ+ inclusion. The physical office environments reflect the brand’s energy: open floor plans, murals by Latino artists, and radio studios where employees can sometimes go on air. Annual performance reviews are tied to both individual and company-wide goals, and top performers are recognized with bonuses and public acknowledgment. Turnover is relatively low for the media industry, and Glassdoor reviews often note the supportive management and sense of purpose in serving the Hispanic community. However, like many media companies, the pace can be demanding during election cycles and holiday seasons. Entravision also encourages volunteerism, offering paid time off for community service. The company’s commitment to diversity extends to its supplier base, with a goal to spend 15% of procurement budgets with minority-owned businesses by 2025.
Job Details & Requirements for this Posting
Position: Digital Media Growth Strategist
We are seeking a Digital Media Growth Strategist to join Entravision’s digital division in Santa Monica, CA. This role is pivotal in driving audience acquisition, engagement, and revenue for our portfolio of digital properties. The ideal candidate will have a deep understanding of the Hispanic consumer, expertise in digital marketing channels (SEO, SEM, social media, programmatic), and a data-driven mindset. Key Responsibilities:
- Develop and execute growth strategies across Entravision’s network of websites, apps, and streaming channels.
- Analyze user behavior and campaign performance using tools like Google Analytics, Tableau, and proprietary dashboards.
- Manage paid media budgets for acquisition campaigns on Facebook, Instagram, TikTok, and search engines.
- Collaborate with editorial and content teams to optimize content for organic discovery via SEO and social sharing.
- Lead A/B testing and conversion rate optimization (CRO) initiatives for subscription and ad-supported revenue.
- Track competitive landscape and emerging trends in Hispanic digital media to identify new growth opportunities.
- Present monthly reports to senior leadership with actionable insights and recommendations.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 5+ years of experience in digital marketing, with at least 2 years in a growth-focused role.
- Proven track record of scaling digital audiences (e.g., 30%+ year-over-year growth).
- Proficiency in ad platforms (Facebook Ads Manager, Google Ads, DV360).
- Strong analytical skills; experience with SQL or Python is a plus.
- Bilingual (English/Spanish) required; ability to understand cultural nuances.
- Excellent communication and project management abilities.
Why Join Entravision Communications Corporation?
- Be part of a mission-driven company that champions the Hispanic community.
- Work with a team of passionate media professionals in a dynamic, fast-paced environment.
- Access to cutting-edge technology and data tools.
- Competitive compensation package including base salary, bonus, and equity.
- Opportunities for career growth: many of our VPs started in entry-level roles.
- Located in sunny Santa Monica with hybrid work options.
Entravision is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Customer Reviews and Industry Reputation
Entravision Communications Corporation maintains a strong reputation across multiple review platforms, reflecting its status as a trusted media partner and employer. Below is a detailed analysis of customer and employee feedback from major sources.
Glassdoor
On Glassdoor, Entravision holds an overall rating of 3.8 out of 5 based on over 500 reviews. Employees praise the company’s collaborative culture and commitment to the Hispanic mission. Common praises include “great benefits,” “flexible work arrangements,” and “supportive managers.” However, some reviews note that compensation could be higher compared to larger media firms, and the fast-paced environment can lead to burnout. The CEO approval rating is 84%, significantly above the industry average. Many reviews highlight that Entravision is a place where “your voice matters” and that the work has a positive social impact.
Indeed
On Indeed, the company has a rating of 3.7 out of 5 from approximately 300 reviews. Strengths mentioned include “diverse workplace,” “good benefits,” and “opportunities for advancement.” Criticisms revolve around limited open positions in certain markets and occasional miscommunication between departments. Many employees recommend the company to friends, citing the caring nature of their teams. The “Work/Life Balance” score is 3.5, indicating that while sometimes demanding, it is manageable for most.
Gartner Peer Insights
Entravision has a presence on Gartner Peer Insights primarily for its digital advertising solutions. The company receives an average rating of 4.0 out of 5 from media buyers and marketing executives. Clients appreciate the audience targeting capabilities and the deep cultural insights provided by account teams. One review states, “Entravision understands the Hispanic market better than anyone else.” Some clients mention that the reporting dashboard could be more intuitive, but overall satisfaction remains high.
Trustpilot
Trustpilot reviews are mixed, with an aggregate rating of 3.2 out of 5. Positive comments often come from consumers who enjoy the radio content and digital services. Negative reviews tend to be from advertisers who experienced billing issues or campaign performance discrepancies. Entravision’s support team actively responds to negative feedback, aiming to resolve concerns promptly. The company has a 4-star rating for “Radio Stations” and a 3-star for “Digital Advertising Services.”
G2
On G2, Entravision’s digital advertising platform is rated 3.9 out of 5 by 48 reviews. Users highlight the ease of use and the ability to run multilingual campaigns seamlessly. The platform’s audience segmentation features receive high marks. Drawbacks include limited integration with some third-party analytics tools and a learning curve for new users. The overall sentiment is that Entravision is a solid choice for brands targeting Hispanic audiences.
Google Reviews
Google Reviews for Entravision’s corporate office in Santa Monica average 4.1 out of 5 from about 200 reviews. Visitors and employees often mention the modern office space, friendly staff, and central location near the beach. Some reviews note that parking can be challenging. The company’s radio stations also have individual Google listings with high ratings, often 4.3 to 4.7, reflecting loyal listener bases.
LinkedIn Reputation
On LinkedIn, Entravision has over 60,000 followers and a strong employer brand. The company frequently posts about culture, community events, and industry insights. Employees often share content about their work, indicating high engagement. The LinkedIn “Life” section showcases employee testimonials and awards, positioning Entravision as an innovative and employee-friendly organization. The company’s alumni network is active, with many former employees moving on to senior roles at Univision, Telemundo, and major ad agencies.
Why Organizations Choose Entravision Communications Corporation
Organizations choose Entravision because it offers unparalleled access to the Hispanic consumer market—a demographic that is both fast-growing and often misunderstood. Entravision combines local market knowledge with nationwide scale, allowing brands to run hyper-targeted campaigns in one city or across 100 markets. The company’s integrated approach means that a single partner can manage radio spots, TV commercials, digital ads, and live events, ensuring consistent messaging. Moreover, Entravision’s proprietary data and analytics provide advertisers with clear ROI metrics, such as lifts in brand awareness and purchase intent. Clients also value the company’s cultural authenticity; Entravision’s content and campaigns are created by Hispanic teams who understand the nuances of language, traditions, and values. In an era where consumers demand representation, Entravision helps brands speak the right cultural language. Additionally, the company’s track record of innovation—from early adoption of programmatic advertising to its current AI-driven targeting—gives clients confidence that they are using cutting-edge solutions. Finally, Entravision’s reputation as a good corporate citizen enhances its partners’ brand equity; associations with a company that invests in community upliftment reflect positively on advertisers.
Official Contact Information
For inquiries and assistance, please reach out to Entravision Communications Corporation using the following contact details:
2425 Olympic Boulevard, Suite 6000 West, Santa Monica, CA 90404, USA
Contact Number: +1 (310) 447-3870
Support Number: +1 (888) 324-9876
Helpdesk Number: +1 (310) 447-3900
Website: https://www.entravision.com
Official Social Media Presence
- LinkedIn:@Entravision
- Twitter/X:@Entravision
- Facebook:@Entravision
- Instagram:@entravision
- YouTube:Entravision
- Glassdoor:Entravision on Glassdoor
SEO FAQ Section
1. What is Entravision Communications Corporation known for?Entravision Communications Corporation is known for being a leading Hispanic media company with radio, television, digital, and events platforms.
2. Where is Entravision Communications Corporation headquartered?Entravision Communications Corporation is headquartered at 2425 Olympic Boulevard, Santa Monica, CA 90404.
3. Who founded Entravision Communications Corporation?Entravision Communications Corporation was founded by Walter F. Ulloa in 1995.
4. Is Entravision Communications Corporation publicly traded?Yes, Entravision Communications Corporation is publicly traded under the ticker symbol EVC on the New York Stock Exchange.
5. How many employees does Entravision Communications Corporation have?Entravision Communications Corporation employs over 2,300 people across the US and Latin America.
6. What does Entravision Communications Corporation do?Entravision Communications Corporation provides media and advertising services including radio broadcasting, television, digital marketing, and live events.
7. Does Entravision Communications Corporation offer digital advertising?Yes, Entravision Communications Corporation has a robust digital advertising platform offering programmatic display, video, native ads, and more.
8. How can I advertise with Entravision Communications Corporation?To advertise with Entravision Communications Corporation, contact their sales department at (+1 310 447 3870) or visit their website.
9. What languages does Entravision Communications Corporation operate in?Entravision Communications Corporation primarily operates in English and Spanish to serve Hispanic audiences.10. What is Entravision Communications Corporation’s revenue?
As of 2023, Entravision Communications Corporation reported annual revenues of approximately $450 million.
11. Does Entravision Communications Corporation have a social impact program?Yes, Entravision Communications Corporation runs the Entravision Foundation and supports education, entrepreneurship, and disaster relief.
12. How can I apply for a job at Entravision Communications Corporation?Job openings at Entravision Communications Corporation are listed on their careers page at entravision.com/careers.
13. What is the company culture at Entravision Communications Corporation?Entravision Communications Corporation fosters a collaborative, fast-paced culture with a strong emphasis on diversity and inclusion.
14. Does Entravision Communications Corporation own any TV stations?Yes, Entravision Communications Corporation owns and operates 48 television stations, many affiliated with Univision.
15. What radio formats does Entravision Communications Corporation offer?Entravision Communications Corporation offers formats such as Regional Mexican, Latin Pop, News/Talk, and Contemporary Hits.
16. How does Entravision Communications Corporation use technology?Entravision Communications Corporation uses AI and data analytics for audience targeting, ad optimization, and content personalization.
17. What are the benefits for employees at Entravision Communications Corporation?Benefits include health insurance, 401(k) matching, flexible work schedules, tuition reimbursement, and paid time off for volunteering.
18. Is Entravision Communications Corporation a good place to work?Employee reviews on Glassdoor and Indeed generally rate Entravision Communications Corporation as a positive workplace, with a mission-driven culture.
19. Who are Entravision Communications Corporation’s competitors?Major competitors include Univision, Telemundo, and Grupo Televisa.
20. How can I stay updated with Entravision Communications Corporation news?Follow Entravision Communications Corporation on LinkedIn, Twitter, and Facebook, or visit their official website for press releases.
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