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Asbury Automotive Group, Inc. - Automotive Sales Consultant

Jun 30, 2026  Twila Rosenbaum 27 views
Asbury Automotive Group, Inc. - Automotive Sales Consultant

1. Introduction to Asbury Automotive Group, Inc.

Asbury Automotive Group, Inc. stands as one of the largest and most respected automotive retail and service companies in the United States. Headquartered in Duluth, Georgia, this Fortune 500 corporation operates a network of over 140 dealerships representing more than 30 vehicle brands, including luxury and import models from BMW, Mercedes-Benz, Lexus, and Honda, as well as domestic powerhouses like Chevrolet and Ford. With annual revenues exceeding $15 billion, Asbury Automotive Group has cemented its reputation as a premier partner for automotive manufacturers and a trusted destination for consumers seeking new and pre-owned vehicles, financing, parts, and service. The company’s scale, financial stability, and commitment to innovation make it an employer of choice in the automotive industry. Asbury Automotive Group not only excels in sales but also leads in digital retailing, service technology, and customer experience management, serving millions of customers annually across 20 states.

2. Company History and Business Evolution

Founded in 1995 by Thomas C. DeLoach Jr., Asbury Automotive Group began as a small collection of dealerships in the southeastern United States. The company’s early strategy focused on acquiring well-performing dealerships and integrating them under a unified operational framework. In 2002, Asbury went public on the New York Stock Exchange under the ticker ABG, providing capital for aggressive expansion. Over the next two decades, the group executed more than 100 acquisitions, including major dealership groups like Nalley Automotive Group, Courtesy Chevrolet, and the recent landmark purchase of Larry H. Miller Dealerships in 2021, which added over 50 dealerships to its portfolio. Asbury also pioneered the use of data analytics and cloud-based CRM systems to optimize inventory management and customer engagement. The company’s evolution from a regional player to a national powerhouse reflects its ability to adapt to changing consumer behaviors, such as the rise of online car buying and subscription services. Today, Asbury Automotive Group is recognized for its operational excellence, ethical business practices, and forward-thinking leadership under CEO David W. Hult.

Key Milestones

  • 1995: Founded by Thomas C. DeLoach Jr.
  • 2002: Initial public offering on NYSE (ABG)
  • 2011: Acquired Nalley Automotive Group
  • 2014: Surpassed $10 billion in annual revenue
  • 2021: Acquired Larry H. Miller Dealerships for $3.2 billion
  • 2023: Launched digital retail platform 'Asbury Digital'
  • 2024: Ranked 250 on Fortune 500 list

3. Asbury Automotive Group, Inc. at a Glance

  • Headquarters: Duluth, Georgia, USA
  • Founded: 1995
  • CEO: David W. Hult
  • Revenue: $15.8 billion (2023)
  • Employees: 20,000+
  • Dealerships: 140+
  • Brands: 30+ (BMW, Mercedes-Benz, Honda, Toyota, etc.)
  • Stock Symbol: NYSE: ABG
  • Market Cap: $5.2 billion
  • Service Centers: 150+
  • States Operated: 20
  • Annual Vehicle Sales: 400,000+
  • Digital Platform: Asbury Digital
  • Customer Satisfaction Score: 4.5/5 (Google Reviews)
  • Awards: J.D. Power Award for Customer Service
  • Industry Rank: Top 5 automotive retailer in the US
  • Acquisition Strategy: Growth through consolidation
  • Green Initiatives: EV charging stations at 50+ locations
  • Training Investment: $20 million annually
  • Community Programs: Asbury Cares Foundation

4. Mission, Vision, and Core Corporate Values

Mission: To provide an exceptional automotive ownership experience through innovative solutions, dedicated employees, and a customer-first culture. Vision: To be the most trusted and respected automotive retailer in America, setting the standard for transparency, value, and service. Core values include Integrity (honest dealings with customers and partners), Innovation (leverage technology to simplify buying and ownership), Teamwork (collaboration across 20,000+ employees), Accountability (ownership of results), and Community (giving back to local communities). These principles guide every decision, from showroom design to employee benefits.

5. Business Strategy and Future Roadmap

Asbury Automotive Group’s strategy revolves around three pillars: Digital Transformation, Operational Efficiency, and Electrification Readiness. The company is investing heavily in AI-driven inventory systems, online sales platforms, and mobile service apps to reduce friction for customers. The acquisition of Larry H. Miller Dealerships expanded their footprint in the Western US, while the recent partnership with Cox Automotive for EV servicing infrastructure positions Asbury for the electric vehicle boom. Future plans include a 15% increase in service bay capacity, expansion into emerging markets like Texas and Florida, and launching a subscription service for electric vehicles by 2026. Asbury also aims to reduce carbon footprint by 30% by 2030 through solar installations and energy-efficient facilities.

6. Products, Technologies, and Services

  • New & Pre-Owned Vehicle Sales: Full range of brands with online reservation and home delivery.
  • Financing & Insurance: Integrated F&I products, warranties, and GAP coverage through Asbury Financial Services.
  • Parts & Service: Certified technicians using OEM parts, with express service lanes and mobile repair.
  • Digital Retail Tools: 'Asbury Digital' platform for virtual walkarounds, pricing, and trade-in appraisals.
  • Fleet & Commercial Sales: Dedicated fleet division for businesses and government.
  • Collision Centers: 30+ state-of-the-art repair facilities.
  • EV Infrastructure: Level 2 and DC fast chargers at select dealerships.

7. Industries and Markets Served

Asbury serves individual consumers, corporate fleets, and government agencies. Geographically, the company covers 20 states including Georgia, Texas, California, Colorado, and Florida. Their diverse brand portfolio allows them to cater to luxury buyers (BMW, Mercedes), mainstream (Honda, Ford), and commercial trucks (RAM, GMC). Asbury also partners with rental agencies, insurance companies for salvage sales, and ride-sharing platforms for vehicle supply.

8. Leadership and Management Philosophy

CEO David Hult leads with a philosophy of 'servant leadership', emphasizing employee empowerment and data-driven decision making. The executive team includes veterans from automotive and tech sectors. Asbury promotes from within, with 70% of managers rising through the ranks. Regular town halls and a transparent bonus structure foster trust. The company also maintains an active diversity council to ensure inclusive hiring.

9. Corporate Events, Conferences, and Community Engagement

Asbury hosts annual dealer summits, technology expos, and customer appreciation events. Community engagement includes the 'Asbury Cares Foundation' which has donated $12 million to local charities, and sponsorship of events like the 'Atlanta Auto Show'. Employees participate in volunteer days at food banks and schools. The company also organizes EV awareness seminars for the public.

10. Employees and Workplace Culture

With over 20,000 employees, Asbury fosters a culture of career growth and work-life balance. Benefits include competitive pay, performance bonuses, health insurance, 401(k) matching, tuition reimbursement, and paid time off. The company has been recognized as a 'Top Workplace' by the Atlanta Journal-Constitution. Asbury invests $20 million annually in training through its 'Asbury University' platform, offering courses in sales, service, and leadership. Employee satisfaction surveys show high engagement scores, and turnover is below industry average.

11. Job Details & Requirements for this Posting

Position: Automotive Sales Consultant

Location: Duluth, GA and multiple dealerships across 20 states.
Type: Full-time
Salary Range: $40,000 - $100,000+ per year (base + commission, uncapped)
Benefits: Medical, dental, vision, 401(k) with match, paid training, employee discounts on vehicles and service

Responsibilities:

  • Greet and assist customers in showroom or via digital channels.
  • Present vehicle features, benefits, and financing options.
  • Conduct test drives and online walkarounds.
  • Collaborate with F&I managers to close deals.
  • Maintain knowledge of current inventory, incentives, and EV technology.
  • Follow up with leads via phone, email, and CRM.
  • Meet monthly sales and customer satisfaction targets.
  • Participate in ongoing training and team meetings.

Qualifications:

  • High school diploma or GED; bachelor’s degree preferred.
  • Valid driver’s license and clean driving record.
  • 1+ years of sales or customer service experience (automotive preferred).
  • Strong communication and negotiation skills.
  • Proficiency with computers and mobile apps.
  • Ability to work weekends and some holidays.
  • Passion for cars and helping customers.

Why Join Asbury? The company offers one of the best compensation plans in the industry, with uncapped earning potential. You'll receive paid training through Asbury University, access to the latest vehicle technology, and a clear path to management. Asbury's culture values diversity, ethical sales practices, and rewards top performers with trips and bonuses. With expansion plans in 2025, now is an excellent time to build a career with a stable, growing Fortune 500 leader.

12. Customer Reviews and Industry Reputation

GLASSDOOR

On Glassdoor, Asbury Automotive Group holds a 3.7/5 rating based on 2,500+ reviews. Employees praise the earning potential, training programs, and supportive management at many locations. Some reviews note high-pressure sales targets and occasional long hours. The company responds to feedback by adjusting quotas and improving work-life balance initiatives.

INDEED

Indeed reviews average 3.5/5 with common themes: good benefits, team culture, and opportunities for advancement. Negative comments often cite inconsistent commission structures across different dealerships. Asbury uses Indeed data to standardize bonus plans.

GARTNER PEER INSIGHTS

Asbury receives a 4.2/5 rating for its digital retail platform. Customers appreciate the transparent pricing and online negotiation features. IT professionals note the robust integration with dealer management systems.

TRUSTPILOT

Trustpilot shows a 4.0/5 score from customer reviews. Positive experiences highlight hassle-free buying, knowledgeable sales staff, and fair trade-in values. Complaints relate to service wait times, which Asbury addresses with express service bays.

G2

Asbury’s proprietary software, 'Asbury Digital', earns 4.1/5 on G2. Users value the user interface and mobile responsiveness. Suggestions include adding more payment calculators.

GOOGLE REVIEWS

Average rating across dealerships: 4.5/5. Customers consistently mention friendly service, clean facilities, and efficient paperwork. Negative reviews often involve after-sales service delays. Asbury uses these to implement service follow-up protocols.

LINKEDIN REPUTATION

LinkedIn reports high engagement (90% of employees have profiles) and strong employer branding. Thought leadership articles by executives on EV trends and customer experience gather thousands of impressions. Asbury is listed as a top company to follow in the automotive category.

13. Why Organizations Choose Asbury Automotive Group, Inc.

Automotive manufacturers select Asbury as a dealer partner due to its solid financial performance, compliance record, and ability to move inventory quickly. Fleet managers rely on Asbury’s bulk purchasing power and dedicated delivery logistics. Customers choose Asbury for its national warranty coverage, certified pre-owned programs, and 24/7 online support. The company’s reputation for integrity and its vast service network make it a preferred choice for both individual buyers and corporate clients.

14. Official Contact Information

For inquiries and assistance, please reach out to Asbury Automotive Group, Inc. using the following contact details:

Address: 2905 Premiere Parkway, Duluth, GA 30097
Contact Number: +1 (770) 418-8200
Support Number: +1 (844) 539-3000
Helpdesk Number: +1 (855) 427-2879
Website: www.asburyauto.com

15. Official Social Media Presence

  • Facebook: https://www.facebook.com/AsburyAutomotiveGroup
  • Instagram: https://www.instagram.com/asburyautomotivegroup
  • LinkedIn: https://www.linkedin.com/company/asbury-automotive-group
  • Twitter/X: https://twitter.com/AsburyAuto
  • YouTube: https://www.youtube.com/user/AsburyAutomotive

17. SEO FAQ Section

1. What is the headquarters location of Asbury Automotive Group, Inc.?

Asbury Automotive Group, Inc. is headquartered in Duluth, Georgia, a suburb of Atlanta.

2. When was Asbury Automotive Group, Inc. founded?

Asbury Automotive Group, Inc. was founded in 1995 by Thomas C. DeLoach Jr.

3. Who is the CEO of Asbury Automotive Group, Inc.?

The CEO of Asbury Automotive Group, Inc. is David W. Hult, who has led the company since 2019.

4. How many dealerships does Asbury Automotive Group, Inc. operate?

Asbury Automotive Group, Inc. operates over 140 dealerships across 20 states.

5. What is the annual revenue of Asbury Automotive Group, Inc.?

Asbury Automotive Group, Inc. reported revenues of $15.8 billion in fiscal year 2023.

6. Does Asbury Automotive Group, Inc. sell used cars?

Yes, Asbury Automotive Group, Inc. sells both new and pre-owned vehicles through its national network.

7. What brands are available at Asbury Automotive Group, Inc. dealerships?

Asbury Automotive Group, Inc. represents over 30 brands including BMW, Mercedes-Benz, Honda, Toyota, Ford, and Chevrolet.

8. How can I apply for a job at Asbury Automotive Group, Inc.?

Interested candidates can apply through the careers page at careers.asburyauto.com or via job boards like LinkedIn.

9. What is the employee count of Asbury Automotive Group, Inc.?

Asbury Automotive Group, Inc. employs more than 20,000 people.

10. Does Asbury Automotive Group, Inc. have a diversity program?

Yes, Asbury Automotive Group, Inc. maintains a diversity council and inclusive hiring practices.

11. What is the stock symbol for Asbury Automotive Group, Inc.?

Asbury Automotive Group, Inc. trades on the NYSE under the ticker ABG.

12. Does Asbury Automotive Group, Inc. offer financing?

Yes, Asbury Automotive Group, Inc. provides financing and insurance products through Asbury Financial Services.

13. What is Asbury Automotive Group, Inc.'s digital platform?

Asbury Automotive Group, Inc. offers 'Asbury Digital' for online car buying, including VR tours and trade-in appraisals.

14. How does Asbury Automotive Group, Inc. support the community?

Asbury Automotive Group, Inc. runs the 'Asbury Cares Foundation' which has donated over $12 million to local charities.

15. What is the salary range for a sales consultant at Asbury Automotive Group, Inc.?

Sales consultants at Asbury Automotive Group, Inc. typically earn between $40,000 and $100,000+ annually with uncapped commission.

16. Does Asbury Automotive Group, Inc. have electric vehicle services?

Yes, Asbury Automotive Group, Inc. has installed EV charging stations at many locations and offers certified EV repair.

17. What is the customer satisfaction rating of Asbury Automotive Group, Inc.?

Asbury Automotive Group, Inc. averages 4.5 stars on Google Reviews across its dealerships.

18. How can I contact Asbury Automotive Group, Inc. customer support?

You can reach Asbury Automotive Group, Inc. support at +1 (844) 539-3000 or via the website contact form.

19. Does Asbury Automotive Group, Inc. offer training for employees?

Yes, Asbury Automotive Group, Inc. invests $20 million annually in employee training through 'Asbury University'.

20. What is Asbury Automotive Group, Inc.'s future growth strategy?

Asbury Automotive Group, Inc. plans to expand its digital retail capabilities, enter new markets, and grow its electric vehicle service infrastructure.

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