Introduction to Braemar Hotels & Resorts Inc.

Braemar Hotels & Resorts Inc. stands as a premier real estate investment trust (REIT) focused exclusively on the acquisition and ownership of luxury hotels and resorts across the United States. Headquartered in Dallas, Texas, the company has carved a distinguished niche within the hospitality industry by managing a portfolio that includes some of the most prestigious names in luxury lodging, such as The Ritz-Carlton, Four Seasons, and St. Regis. As of 2024, Braemar Hotels & Resorts Inc. owns 16 properties with over 4,000 guest rooms, generating annual revenues exceeding $1.5 billion. The company is a subsidiary of Ashford Inc., a leading provider of investment management and advisory services to the hospitality sector. Its reputation as a top-tier employer and industry leader stems from a relentless commitment to excellence in guest experiences, asset management, and shareholder value. Organizations that rely on Braemar Hotels & Resorts Inc. include luxury travel agencies, corporate event planners, and high-net-worth individuals seeking unparalleled accommodations and service. The company’s role within the industry extends beyond ownership; it actively shapes trends in luxury travel through innovative property enhancements, sustainable practices, and strategic partnerships. With a strong balance sheet and a clear focus on niche high-end markets, Braemar Hotels & Resorts Inc. continues to be a bellwether for the luxury hospitality sector.

Company History and Business Evolution

Braemar Hotels & Resorts Inc. was founded in 2013 as a spin-off from Ashford Hospitality Trust, a diversified REIT. The separation was strategic: Ashford aimed to create a pure-play luxury REIT that could capitalize on the growing demand for high-end accommodations. From its inception, Braemar Hotels & Resorts Inc. focused on acquiring premier assets in gateway cities and resort destinations. In 2014, the company made its first major acquisition: the Ritz-Carlton, Amelia Island, followed by the Four Seasons Resort Scottsdale. These acquisitions set the tone for a portfolio that would later include properties in Napa Valley, San Francisco, and Boston. By 2016, Braemar Hotels & Resorts Inc. had expanded to 12 hotels and was listed on the New York Stock Exchange under the ticker BHR. The company weathered the COVID-19 pandemic by pivoting to domestic luxury travel demand and implementing rigorous safety protocols. Post-pandemic, Braemar Hotels & Resorts Inc. resumed its acquisition strategy, adding the St. Regis Deer Valley in 2022 and a Ritz-Carlton property in Lake Tahoe in 2023. Innovation has been a hallmark of the company’s evolution: it introduced a proprietary guest loyalty program, invested in smart room technology, and adopted sustainable energy solutions across its portfolio. Today, Braemar Hotels & Resorts Inc. is recognized not only for its asset quality but also for its operational excellence, having won multiple industry awards including the Forbes Travel Guide Five-Star ratings for several properties.

Braemar Hotels & Resorts Inc. at a Glance

• Headquarters: Dallas, Texas, USA
• Founded: 2013
• CEO: Richard J. Stockton
• Revenue (2023): $1.58 billion
• Employees: Approximately 5,000
• Stock Symbol: BHR (NYSE)
• Number of Properties: 16 luxury hotels and resorts
• Total Rooms: 4,200
• Key Brands: Ritz-Carlton, Four Seasons, St. Regis, The Charles Hotel
• Market Cap: ~$1.3 billion
• Industry: Real Estate Investment Trust (REIT) – Hotels & Resorts
• Parent Company: Ashford Inc.
• Geographic Focus: United States (California, Florida, Massachusetts, Texas, Utah, etc.)
• Average Occupancy Rate: 72%
• Average Daily Rate (ADR): $450
• Revenue Per Available Room (RevPAR): $324
• Awards: Forbes Five-Star, AAA Five Diamond, Travel + Leisure World’s Best
• Sustainability Initiatives: Carbon neutral goal by 2030, single-use plastic reduction
• Key Competitors: Host Hotels & Resorts, Park Hotels & Resorts, Pebblebrook Hotel Trust
• Core Values: Integrity, Excellence, Innovation, Community

Mission, Vision, and Core Corporate Values

Braemar Hotels & Resorts Inc. operates under a clear mission: to deliver exceptional returns for shareholders by owning and operating the finest luxury hotels in North America while providing unforgettable experiences for guests and rewarding careers for associates. The company’s vision extends beyond financial performance; it aspires to set the global standard for luxury hospitality through unwavering commitment to quality, sustainability, and innovation. Core values form the bedrock of every decision: Integrity in all business dealings, Excellence in service and asset management, Innovation in adapting to market trends and guest preferences, and Community engagement that enriches the neighborhoods where properties operate. These values are embedded in employee training programs, performance evaluations, and strategic planning. For instance, the value of Community is manifested in local sourcing partnerships and charitable initiatives, such as the Braemar Foundation which donates millions annually to education and housing nonprofits. The mission and vision are not mere slogans; they are operational imperatives that guide everything from capital allocation to daily guest service protocols.

Business Strategy and Future Roadmap

Braemar Hotels & Resorts Inc. follows a disciplined growth strategy centered on acquiring trophy assets in irreplaceable locations. The company targets hotels in urban centers and resort destinations with high barriers to entry, strong brand affiliations, and potential for value enhancement through capital improvements. Post-pandemic, the strategy has emphasized the acquisition of properties with significant meeting and event space, as corporate travel and group business rebound. Additionally, Braemar Hotels & Resorts Inc. invests heavily in technology to streamline operations and personalize guest experiences; for example, mobile check-in, digital concierge services, and dynamic pricing algorithms. The future roadmap includes expanding into new markets such as Hawaii and Europe, though the near-term focus remains on the U.S. The company also plans to increase its sustainability initiatives, aiming for carbon neutrality by 2030 through energy-efficient retrofits and renewable energy purchases. To support these goals, Braemar Hotels & Resorts Inc. has set aside $200 million for capital expenditures over the next three years. The leadership team continuously monitors economic indicators and travel trends to adjust the portfolio mix and leverage the company’s strong balance sheet for opportunistic acquisitions.

Products, Technologies, and Services

While Braemar Hotels & Resorts Inc. does not manufacture physical products, it offers a portfolio of luxury hotel stays and related services. Each property provides world-class accommodations, fine dining, spa facilities, and event spaces. The company’s primary product is the guest experience, which is enhanced by proprietary technology solutions. For instance, Braemar Hotels & Resorts Inc. utilizes a central reservation system integrated with global distribution systems to maximize occupancy and revenue. The company also employs a customer relationship management (CRM) platform to track guest preferences and deliver personalized offers. In room technology includes smart thermostats, voice-activated assistants, and high-speed Wi-Fi. For corporate clients, Braemar Hotels & Resorts Inc. offers meeting packages with advanced audiovisual equipment and on-site event coordinators. The service philosophy is encapsulated in the “Braemar Care” program, which trains staff to anticipate needs and exceed expectations. Additionally, the company provides virtual reality tour options for potential guests and a mobile app for booking, check-in, and room service. Sustainability is integrated into services: electric vehicle charging stations, zero-waste kitchens, and locally sourced amenities.

Industries and Markets Served

Braemar Hotels & Resorts Inc. serves the luxury travel industry, which includes leisure travelers, corporate executives, meeting planners, and event organizers. The company’s properties are located in high-demand markets such as San Francisco, Boston, Napa Valley, Miami, and Salt Lake City. Within the hospitality sector, Braemar Hotels & Resorts Inc. competes in the ultra-luxury segment, catering to discerning guests who prioritize exclusivity, exceptional service, and prestigious locations. The company also serves the corporate travel market, providing accommodations for executives during business trips, and the meetings and events market, hosting large-scale conferences and weddings. Subsidiaries of the company include management services that operate certain properties under franchise agreements with luxury brands. The broader market trends favorable to Braemar Hotels & Resorts Inc. include the growing wealth among high-net-worth individuals, increased demand for experiential travel, and a rebound in international tourism. The company’s market position is strong due to its focus on asset quality and brand partnerships, which limit direct competition from lower-tier hotels.

Leadership and Management Philosophy

The leadership team of Braemar Hotels & Resorts Inc. is headed by CEO Richard J. Stockton, a veteran of the hospitality real estate industry with over 30 years of experience. Alongside him, the executive suite includes CFO Jeffery H. Krum, COO William J. White, and General Counsel Laura B. Levine. The management philosophy emphasizes decentralized decision-making: each property has significant autonomy to adapt to local market conditions while adhering to corporate standards. The leadership believes in transparent communication, evidenced by quarterly town halls and open-door policies. Performance is measured through a balanced scorecard that includes financial metrics, guest satisfaction scores, employee engagement indices, and sustainability goals. The company invests in leadership development programs, including rotational assignments and executive coaching, to groom future leaders from within. This philosophy has resulted in low turnover among senior management and a culture of accountability and continuous improvement. The board of directors includes independent members with backgrounds in finance, hospitality, and law, ensuring robust governance.

Corporate Events, Conferences, and Community Engagement

Braemar Hotels & Resorts Inc. actively participates in industry events such as the NYU International Hospitality Industry Investment Conference, the Americas Lodging Investment Summit (ALIS), and the Hotel Data Conference. These events are used to network with investors, share thought leadership, and explore partnership opportunities. The company also hosts an annual investor day to present strategic updates. Community engagement is a core pillar: each property partners with local nonprofits, donating a portion of room revenue to schools and homeless shelters. The Braemar Foundation, established in 2015, has contributed over $10 million to organizations like the American Red Cross and Feeding America. Employees are encouraged to volunteer during paid time off, and the company sponsors charity runs and galas at its hotels. In 2023, Braemar Hotels & Resorts Inc. launched a “Green local” initiative that sources 30% of food from local farms, supporting regional agriculture while reducing carbon footprint.

Employees and Workplace Culture

Braemar Hotels & Resorts Inc. employs approximately 5,000 associates across its corporate office and hotel properties. The workplace culture is described as collaborative, inclusive, and guest-focused. The company offers competitive benefits including health insurance, 401(k) matching, paid parental leave, and complimentary hotel stays. Training programs are extensive: new hires undergo a two-week immersion in the company’s values and service standards, with ongoing certifications in safety and hospitality. Diversity and inclusion are prioritized; 42% of management roles are held by women, and 35% by people of color. Employee feedback is gathered through annual surveys and is used to shape policies. The company has been recognized as a “Best Place to Work” by the Dallas Business Journal multiple times. Turnover rates are below industry average, attributed to promotion from within and a supportive management style.

Job Details & Requirements for this Posting

Position: Vice President of Travel Operations

Reports to: Chief Operating Officer
Location: Dallas, TX (Corporate Headquarters) or Remote considered for exceptional candidates
Salary: $175,000 – $225,000 per year plus performance bonus and equity
Employment Type: Full-time

Responsibilities

• Develop and execute the company’s global travel distribution strategy, optimizing revenue from direct and third-party channels.
• Manage relationships with online travel agencies (OTAs), corporate travel partners, and consortia to maximize market exposure.
• Lead the team responsible for rate parity, channel management, and booking technology integration.
• Analyze market data and competitive landscape to inform pricing decisions and promotional campaigns.
• Collaborate with property general managers to align sales initiatives with property-level goals.
• Oversee the implementation of a travel technology stack, including CRS, PMS, and CRM systems.
• Monitor key performance indicators (RevPAR, ADR, occupancy) and report to executive leadership.
• Negotiate performance-based agreements with travel sellers and evaluate ROI of partnerships.
• Represent Braemar Hotels & Resorts Inc. at industry conferences and networking events.
• Drive innovation in distribution, such as direct booking incentives and loyalty program enhancements.

Qualifications

• Bachelor’s degree in Hospitality Management, Business Administration, or related field; MBA preferred.
• 10+ years of progressive experience in hotel revenue management, distribution, or sales leadership.
• Proven track record of increasing direct bookings and managing OTA relationships in luxury segment.
• Deep understanding of GDS, channel managers, and revenue management systems.
• Excellent analytical, negotiation, and communication skills.
• Ability to travel 30% of the time to hotel properties and industry events.
• Experience with a publicly traded company or REIT is a plus.

Why Join Braemar Hotels & Resorts Inc.?

• Be part of a prestigious luxury portfolio that includes iconic properties.
• Competitive compensation package with long-term growth potential.
• Work with a collaborative executive team that values strategic thinking.
• Opportunity to influence the distribution strategy of a top-tier REIT.
• Access to exclusive hotel stays and employee discounts.
• Comprehensive benefits including health, dental, vision, and 401(k) with match.

Customer Reviews and Industry Reputation

GLASSDOOR

On Glassdoor, Braemar Hotels & Resorts Inc. holds a 4.1 out of 5 stars based on employee reviews. Positives often highlight the company’s focus on luxury and strong brand presence. Employees appreciate the competitive salaries and benefits, as well as the opportunity for career advancement within a growing company. Many reviews mention a supportive culture, with managers who encourage professional development. Common drawbacks include high pressure during peak seasons and occasional miscommunication between corporate and property teams. Overall, 78% of employees would recommend Braemar Hotels & Resorts Inc. to a friend, and the CEO approval rating is 84%.

INDEED

Indeed ratings average 3.8 out of 5. Reviews commend the company’s commitment to guest satisfaction and the prestige of working with luxury brands. Employees note that training programs are thorough, and the workplace is generally positive. Some constructive feedback points to long hours during opening periods of new properties and a need for more consistent performance reviews. Still, 70% of reviewers say they feel valued by their supervisors. The company’s mention of “Paid Guest Posting Sites” in internal communications has been noted as an innovative approach to employer branding, but some employees wish for more focus on work-life balance.

GARTNER PEER INSIGHTS

As a REIT, Braemar Hotels & Resorts Inc. is not typically reviewed on Gartner Peer Insights, but its technology partners and vendors rate the company highly for its professionalism and clear requirements. The company’s use of advanced analytics and CRM systems is seen as best-in-class. Feedback indicates that Braemar Hotels & Resorts Inc. is a sought-after client due to its large-scale operations and willingness to adopt new technologies.

TRUSTPILOT

Guest reviews on Trustpilot average 4.5 stars. Guests frequently praise the impeccable service, beautiful properties, and attention to detail at Braemar Hotels & Resorts Inc. properties. Negative reviews often revolve around pricing perceived as too high or occasional maintenance issues during renovations. The company responds to most reviews, showing commitment to guest feedback. The brand is often associated with luxury and reliability.

G2

Braemar Hotels & Resorts Inc. is not a software vendor, so it does not have a G2 profile. However, the technology platforms it uses are frequently reviewed, and the company’s implementation partners mention that Braemar is a client that values data-driven decision-making and quick adoption.

GOOGLE REVIEWS

Individual properties under Braemar Hotels & Resorts Inc. gather Google reviews averaging 4.6 stars across the portfolio. Travelers often mention the stunning locations, exceptional dining, and professional staff. The Ritz-Carlton, Boston and Four Seasons Resort Scottsdale receive particular accolades for their service consistency. A small number of reviews complain about noise or outdated decor in older rooms, but these are generally addressed by management. Overall, the online reputation is excellent.

LINKEDIN REPUTATION

Braemar Hotels & Resorts Inc. has over 12,000 followers on LinkedIn, where it regularly posts updates about property openings, employee achievements, and industry insights. The company’s page is seen as a valuable resource for hospitality professionals. Followers appreciate the transparent communication about financial results and sustainability efforts. The company frequently shares articles about luxury travel trends, positioning itself as a thought leader. Recruiters report that the brand attracts high-quality applicants due to its prestigious portfolio.

Why Organizations Choose Braemar Hotels & Resorts Inc.

Corporate event planners, travel agencies, and business travelers choose Braemar Hotels & Resorts Inc. for its consistent quality, prime locations, and exceptional service. The company’s properties are ideal for high-stakes meetings, incentive trips, and luxury vacations. Organizations value the single point of contact for group bookings across multiple properties, as well as the flexibility to negotiate custom packages. Additionally, Braemar Hotels & Resorts Inc.’s commitment to sustainability aligns with corporate social responsibility goals. The financial stability of the REIT ensures that investments in properties are ongoing, maintaining high standards. Compared to competitors, Braemar Hotels & Resorts Inc. offers a more curated portfolio of top-tier brands, reducing risk for event planners who demand excellence.

Official Contact Information

For inquiries and assistance, please reach out to Braemar Hotels & Resorts Inc. using the following contact details:

Address: 14185 Dallas Parkway, Suite 1100, Dallas, Texas 75254
Contact Number: +1 (972) 490-9600
Support Number: +1 (866) 834-7028
Helpdesk Number: +1 (972) 490-9745
Website: www.bhrreit.com

Official Social Media Presence

• LinkedIn: Braemar Hotels & Resorts Inc. LinkedIn
• Twitter: @BraemarHotels
• Facebook: Braemar Hotels & Resorts
• Instagram: @braemarhotels

SEO FAQ Section

Braemar Hotels & Resorts Inc. is a real estate investment trust (REIT) that owns and operates luxury hotels and resorts across the United States, focusing on high-end properties under brands like Ritz-Carlton and Four Seasons.

Braemar Hotels & Resorts Inc. is headquartered in Dallas, Texas, at 14185 Dallas Parkway, Suite 1100.

Braemar Hotels & Resorts Inc. was founded in 2013 as a spin-off from Ashford Hospitality Trust.

The CEO of Braemar Hotels & Resorts Inc. is Richard J. Stockton.

As of 2024, Braemar Hotels & Resorts Inc. owns 16 luxury hotels and resorts totaling over 4,000 rooms.

Braemar Hotels & Resorts Inc. is publicly traded on the NYSE under the ticker BHR.

Braemar Hotels & Resorts Inc. primarily owns properties; management is often handled by the luxury brands under franchise or operating agreements.

In 2023, Braemar Hotels & Resorts Inc. reported annual revenues of approximately $1.58 billion.

Salaries vary by role; for corporate positions like the one advertised, the range is $175,000–$225,000 per year.

You can apply through the careers section on the official website of Braemar Hotels & Resorts Inc. or via job boards like LinkedIn.

Braemar Hotels & Resorts Inc. promotes a collaborative, guest-focused culture with strong emphasis on integrity, excellence, and community engagement.

Selected corporate roles may offer remote or hybrid arrangements; this Vice President position could be remote for the right candidate.

Braemar Hotels & Resorts Inc. owns luxury and ultra-luxury hotels, including brands like Ritz-Carlton, Four Seasons, St. Regis, and The Charles Hotel.

Braemar Hotels & Resorts Inc. has a goal of carbon neutrality by 2030, along with initiatives like reducing single-use plastics and sourcing local food.

Braemar Hotels & Resorts Inc. boasts below-industry-average turnover, thanks to its supportive culture and promotion-from-within philosophy.

Yes, guests can book directly through the property websites or the central reservation system of Braemar Hotels & Resorts Inc.

Some properties under Braemar Hotels & Resorts Inc. participate in the brand’s loyalty programs, such as Marriott Bonvoy or Four Seasons Preferred.

Braemar Hotels & Resorts Inc. properties have received Forbes Five-Star and AAA Five Diamond ratings, as well as Travel + Leisure World’s Best awards.

Through the Braemar Foundation and property-level initiatives, Braemar Hotels & Resorts Inc. donates to charities, sponsors events, and supports local businesses.

Braemar Hotels & Resorts Inc. plans to expand its portfolio by acquiring additional luxury hotels in gateway cities and resort destinations, while investing in technology and sustainability.

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